The Google advertising opportunity in South Africa is massive. There are at present 51 million people in South Africa, and 8.5 million people are online. Google can reach 4.5 million of those internet users with their advertising platform. This presents an unprecedented advertising opportunity.
Here’s an idea of how to target:
- What they are searching for?
- What type of website content
they are reading?
- What type of device they are
and many, many more….
You only pay Google when someone clicks on your advert and goes to your website. Such a brilliant way to spend advertising, its 100% measured.
You can limit the amount of money you spend on a daily basis and further limit your monthly spend by pre-paying your budget.
There is massive leverage to be had in having an experienced Adwords Guru helping you choose your target market; show you how to advertise and then execute the strategy. A good Adwords Person can eliminate tremendous waste from your campaigns, and since you are paying for every click, this can have a direct impact on your bottom line. A well-managed campaign will also allow you clicks at a reduced cost, because Google rewards relevance though Quality Score.
Click here to have a skype session with John at no cost, he will show you whether Google is the thing for you or not.
Facebook has proven to be one of the most effective advertising platforms in the world. Maximise the impact of your advertising by combining our advanced tools and technology with your customer knowledge.
How Ads Work on Facebook
When we create a business ad we choose the type of audience you'd like to reach. Depending on each person's browsing style through facebook, facebook stores this and uses it to place adverts in front of people who have shown they are interested in these types of advertising/information.
Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. Facebook may show you ads for deals on a TV to help you get the best price or other brands to consider. And because they think you’re interested in electronics, they may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.
People who don’t want facebook to use the websites and apps people use to show them more relevant ads, they won’t. Each person can opt out of this type of ad targeting in their web browser using the industry-standard Digital Advertising Alliance opt out, and on their mobile devices using the controls that iOS and Android provide.
So your advertising reaches only people who want to see it. How cool is that!